About Novelia
Novelia™ was created from a simple belief: women should never have to choose between comfort, support, and feeling confident in their own bodies. When we looked at the Australian market, we noticed a clear gap — a lack of shapewear that truly delivers on all three.
Too many shaping pieces focus on control rather than comfort. Restrictive fits, stiff materials, and designs that look good but feel uncomfortable in real life. We knew there had to be a better way.
That’s why we design shapewear that balances gentle sculpting, all-day comfort, premium materials, and timeless design. Every Novelia™ piece is thoughtfully created to smooth the silhouette, define the waist, and enhance natural curves — while feeling like a second skin. Lightweight, breathable, and effortless to wear from morning to night.
Novelia™ is not about hiding the body. It’s about supporting it. About helping women feel polished, confident, and comfortable in what they wear — without pressure, discomfort, or compromise.
Our shapewear is designed to fit beautifully, look refined, and move with you.
Shapewear you actually want to wear — every day, with every outfit.
Brand Vision
We empower women with confidence and comfort through shapewear that allows them to feel beautiful — naturally, every single day.
